College Overview
Mahmooda Khaliq Pasha, PhD, MHS, CPH
Associate Professor
Associate Director, WHO Collaborating Centre on Social Marketing and
Social Change
Contact Info
Office: CPH 2109
Voice Mail: 813-974-4390
Fax: 813-974-5172
Email: mkpasha@usf.edu
Education and History
Came to USF
2016
Education
BA, University of Minnesota, 2001
MHS, Johns Hopkins
University Bloomberg School of Public Health, 2003
PhD, University of
South Florida, 2016
Discipline
Social and
Behavioral Sciences
Maternal and Child Health
Specialization
Social Marketing
Community Based Research
Social Epidemiology
Social Determinants
of Health
Health Communication
Other Information
World Health
Organization Collaborating Center on Social Marketing and Social Change
Center for Urban Transportation Research
Florida Prevention Research Center
Curriculum Vitae
Biography
Dr. Mahmooda Khaliq Pasha is an Associate Professor and the Director for the World Health Organization Collaborating Center on Social Marketing and Social Change. Her research focus is social marketing, which is the application of marketing tools and strategies to change behavior for social good. With a focus on practice and translation, she works with communities to build capacity to improve behavioral outcomes. Current community-based social marketing research include:
- Empowering communities to address COVID-19 through the creation of culturally and linguistically appropriate strategies and materials
- Improving access to clean water (free of lead and biological containments) in Madagascar
- Reducing incidence of non-communicable diseases, specifically cardiovascular disease and hypertension through policy and lifestyle changes in Latin America and the Caribbean
- Changing road users’ behaviors on key risk factors for road traffic injuries/fatalities (i.e. distracted driving) in Florida
- Improving environmental health and road safety by encouraging the use of alternative modes of transportation
Dr. Khaliq Pasha teaches graduate level courses in social and behavioral sciences and social marketing.