Biography

Dr. Mahmooda Khaliq Pasha is an Associate Professor and the Director for the World Health Organization Collaborating Center on Social Marketing and Social Change.  Her research focus is social marketing, which is the application of marketing tools and strategies to change behavior for social good.  With a focus on practice and translation, she works with communities to build capacity to improve behavioral outcomes. Current community-based social marketing research include:

• Empowering communities to address COVID-19 through the creation of culturally and linguistically appropriate strategies and materials
• Improving access to clean water (free of lead and biological containments) in Madagascar
• Reducing incidence of non-communicable diseases, specifically cardiovascular disease and hypertension through policy and lifestyle changes in Latin America and the Caribbean
• Changing road users’ behaviors on key risk factors for road traffic injuries/fatalities (i.e. distracted driving) in Florida
• Improving environmental health and road safety by encouraging the use of alternative modes of transportation

Dr. Khaliq Pasha teaches graduate level courses in social and behavioral sciences and social marketing.