Biography
Dr. Mahmooda Khaliq Pasha
is an Associate Professor and the Director for the World Health Organization
Collaborating Center on Social Marketing and Social Change. Her research focus is social marketing, which
is the application of marketing tools and strategies to change behavior for
social good. With a focus on practice
and translation, she works with communities to build capacity to improve
behavioral outcomes. Current community-based social marketing research include:
- Empowering communities to
address COVID-19 through the creation of culturally and linguistically
appropriate strategies and materials
- Improving access to clean
water (free of lead and biological containments) in Madagascar
- Reducing incidence of
non-communicable diseases, specifically cardiovascular disease and hypertension
through policy and lifestyle changes in Latin America and the Caribbean
- Changing road users’
behaviors on key risk factors for road traffic injuries/fatalities (i.e.
distracted driving) in Florida
- Improving environmental
health and road safety by encouraging the use of alternative modes of
transportation
Dr.
Khaliq Pasha teaches graduate level courses in social and behavioral sciences
and social marketing.