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* (COPH C Overview faculty)

Mahmooda Pasha, PhD, MHS, CPH

Mahmooda Pasha, PhD, MHS, CPH

Associate Professor

Associate Director, Who Collaborating Centre On Social Marketing and Social Change

Contact Info

  • Office: CPH 2109
  • Academic Email:
  • Academic Phone: 8139744390
  • View My C.V. | View My Website | View My Lab Site


  • PhD, Public Health, University of South Florida, 2016
  • MHS, Public Health, Johns Hopkins University School of Public Health, 2003
  • BA, Physiology, University of Minnesota, 2001
  • BA, Political Science, University of Minnesota, 2001


Social and Behavioral Sciences Maternal and Child Health


  • Social Marketing
  • Community Based Research
  • Social Epidemiology
  • Social Determinants of Health
  • Health Communication


Dr. Mahmooda Khaliq Pasha is an Associate Professor and the Director for the World Health Organization Collaborating Center on Social Marketing and Social Change. Her research focus is social marketing, which is the application of marketing tools and strategies to change behavior for social good. With a focus on practice and translation, she works with communities to build capacity to improve behavioral outcomes. Current community-based social marketing research include: Empowering communities to address COVID-19 through the creation of culturally and linguistically appropriate strategies and materials Improving access to clean water (free of lead and biological containments) in Madagascar Reducing incidence of non-communicable diseases, specifically cardiovascular disease and hypertension through policy and lifestyle changes in Latin America and the Caribbean Changing road users’ behaviors on key risk factors for road traffic injuries/fatalities (i.e. distracted driving) in Florida Improving environmental health and road safety by encouraging the use of alternative modes of transportation Dr. Khaliq Pasha teaches graduate level courses in social and behavioral sciences and social marketing.