College Overview
* (COPH C Overview faculty)
Mahmooda Khaliq Pasha, PhD, MHS, CPH
Associate Professor, Department of Global, Environmental, and Genomic Health Sciences
Director, Who Collaborating Center for Social Marketing and Social Change
Research Faculty, Center for Urban Transportation Research (Cutr)
Contact Info
- Office: CPH 1124
- Academic Email: mkpasha@usf.edu
- Academic Phone: (813) 974-4390
- View My C.V. | View My Website | View My Lab Site
Education
- PhD, Public Health, University of South Florida, 2016
- MHS, Public Health, Johns Hopkins University School of Public Health, 2003
- Graduate Certificate, Humanitarian Assistance, Johns Hopkins University Bloomberg School of Public Health, Center for International Emergency, Disaster and Refugee Studies (CIEDRS), 2002
- BA, Physiology, University of Minnesota, 2001
- BA, Political Science, University of Minnesota, 2001
Discipline
Social and Behavioral Sciences
Specialization
- Social Marketing
- Social Behavioral Change Communication
- Community Based Research
- Social Determinants of Health
Biography
Dr. Mahmooda Khaliq Pasha is an Associate Professor and the Director for the World Health Organization Collaborating Center on Social Marketing and Social Change. Her research focus is social marketing, which is the application of marketing tools and strategies to change behavior for social good. With a focus on practice and translation, she works with communities to build capacity to improve behavioral outcomes. Current community-based social marketing research include: Empowering communities to address COVID-19 through the creation of culturally and linguistically appropriate strategies and materials Improving access to clean water (free of lead and biological containments) in Madagascar Reducing incidence of non-communicable diseases, specifically cardiovascular disease and hypertension through policy and lifestyle changes in Latin America and the Caribbean Changing road users’ behaviors on key risk factors for road traffic injuries/fatalities (i.e. distracted driving) in Florida Improving environmental health and road safety by encouraging the use of alternative modes of transportation Dr. Khaliq Pasha teaches graduate level courses in social and behavioral sciences and social marketing.