WHO Collaborating Center for Social Marketing and Social Change to Address Non-Communicable Diseases
Our Work
For more than 30 years, USF’s social marketing team has helped governments, organizations, and community groups to design new program and policy interventions, adapt evidence-based interventions for local use, and promote change. In addition to providing training and technical assistance, USF also hosts a biennial Social Marketing Conference that draws leaders from around the globe.
What do we do?
- Conduct advanced training on social marketing and social change
- Provide technical assistance on the use of social marketing
- As part of training and technical assistance, we focus on
- Identifying and selecting a behavioral focus
- Audience segmentation
- Consumer research/listening
- Development of strategy/communications/social marketing plans
- Planning and implementing monitoring and evaluation
Recent Projects
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Project Aim
Develop a five-module curriculum on social marketing for health promotion and disease prevention for PAHO member-states
Duration
2018-2020 (module development), 2020-2021 (implementation), 2022- 2023 (implementation and evaluation)
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Project Aim
This project focused on scaling up existing interventions and developing new programs and policies to reduce dietary salt intake across the Americas to 5g/day. WHO’s CC on Social Marketing and Social Change aimed to build capacity and provide social marketing training and technical assistance to Peru, Paraguay, Costa Rica and Brazil. The four countries learned about the social marketing process and how to apply it by engaging in consumer-focused research, developing social marketing plans, and developing interventions.
Duration
2016-2019
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Project Aim
To build the capacity of the Healthy Caribbean Coalition (HCC) and its four country partners to meet their common goal of reducing dietary sodium/salt intake. The WHO CC for Social Marketing and Social Change provided training and technical assistance to the HCC and its four partner countries. Project products included a strategy formation workbook, marketing plan, and the results of a social marketing design workshop.
Duration
2015-2016