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WHO Collaborating Center for Social Marketing and Social Change to Address Non-Communicable Diseases

Overview


The University of South Florida (USF) is a global leader in social marketing and public health. At USF, we have a 30-year history of developing, implementing, and evaluating social marketing tools and strategies in a variety of health promotion and disease prevention contexts. In recognition of that, USF was designated as the World Health Organization’s Collaborating Center on Social Marketing and Social Change (WHO CC on Social Marketing and Social Change) in 2014, and now serves as part of an international network supporting the WHO and other key institutions in global social marketing efforts. The WHO CC on Social Marketing and Social Change is administered through the Pan American Health Organization (PAHO).

Mission

To learn more about how this Collaborating Center is contributing to the achievement of the SDGs, check out our flyer!

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The mission of the WHO CC on Social Marketing and Social Change is to address the growing problem of non-communicable diseases through evidence-based social marketing and social change strategies. The Center focuses its activities around three pillars: 

  • Training: The Center trains and educates public health professionals and academics in social marketing and social change.
  • Technical Assistance: The Center provides technical assistance to the WHO/PAHO on social marketing and supports the WHO and other key institutions in increasing their use of social marketing and social change strategies.
  • Capacity Building and Knowledge Exchange: The Center works to build the capacity of WHO member-states and other key institutions in developing, implementing, and evaluating social marketing and social change strategies.