This Graduate Certificate equips professionals and students with the social marketing skills needed to tackle complex health problems. Participants will learn marketing principles and social change tools to design, implement, and evaluate behavioral interventions and policy changes. The curriculum gives training in framing a behavioral change intervention in marketing terms, formative research skills, program management skills, program evaluation techniques, and ethical principles that guide social marketers. The program is completed exclusively online.

These have an innovative training approach that fosters the growth of professional development while also incorporating integrated learning support personalized for each student. This comes in the form of faculty mentors, doctoral advising, and doctoral administrative staff. Through innovative training approaches we prepare students to develop and enact health programs and gain hands-on experience working to achieve public health competencies.