The CBPM for Program Development framework is a community-driven planning and skill-building process that builds on community strengths to address key determinants of health. All of our projects use social marketing strategies that are tailored and aimed at promoting healthy behaviors at the individual level. The Program Development framework is also based on the premise that individual behavior change can affect the community on a larger scale through the enhancement of social marketing practices. CBPM uses such strategies to make it easier, less expensive, and more appealing for individuals to practice healthy behaviors.