The Florida Prevention Research Center (FPRC) is an affiliate member of the Center for Disease Control and Prevention (CDC)’s Centers of Excellence in Prevention Research. The FPRC uses Community Based Prevention Marketing (CBPM) to design, implement, evaluate, and disseminate evidence-based approaches to disease prevention and health promotion.
To develop, implement, and evaluate evidence-based approaches to strengthen community capacity for sustained disease prevention and health promotion.
The Florida Prevention Research Center (FPRC) uses Community-Based Prevention Marketing (CBPM), a program planning framework using social marketing, to advocate for program, policy, and systems level change. We conduct applied research and provide training and technical assistance to community-based organizations and partners.
Our current research focuses on COVID-19 prevention among minority communities. Additionally, we work on cancer prevention activities (screening, immunization); adolescent obesity prevention; workplace health, and more. Social marketing is the common thread in all these diverse areas
Community-based prevention marketing (CBPM) is a community-directed social change process that applies marketing theories and techniques to the design, implementation, and evaluation of health promotion and disease-prevention programs. CBPM integrates community capacity-building principles and practices, behavioral theories, and marketing concepts and methodologies into a synergistic framework for directing positive change among selected audience segments.