USF COPH Office of Engagement and Constituent Relations is committed to building and maintaining a strong, unique brand under the USF umbrella while reinforcing our identity as a global, interdisciplinary university. We collaborate with our partners in the college, USF Health and USF on behalf of this common mission.

To enable our efforts, a set of standards has been developed to ensure consistency throughout all media, traditional and digital. Standards include articulating our brand personality and characteristics, defining the use and handling of logos and marks, and guidelines for employing core visual elements such as color and typography.

While the standards here serve to build a strong foundation for effective marketing communications, they cannot alone provide solutions to every challenge. All branded material must be approved by USF Health Communications prior to production or distribution. Send materials to engage@usf.edu to begin the process. Allow at least 48 hours for a response.

For complete information regarding USF graphic standards, visit USF University Communications and Marketing.