The Graphic Standards Guide contains information to assist with developing marketing materials and using brand art elements for USF Health and the College of Public Health. As new print and electronic collateral are created, they should incorporate elements of the new brand so that a cohesive look and feel is achieved. It may be particularly helpful to share the guide with graphic designers. Questions regarding usage may be directed to Natalie D. Preston-Washington.
USFH COPH signature logo: (view the clear zone)
The Graphic Standards Guide contains information to assist with developing marketing materials and using brand art elements for USF Health and the College of Public Health. As new print and electronic collateral are created, they should incorporate elements of the new brand so that a cohesive look and feel is achieved. It may be particularly helpful to share the guide with off-campus graphic designers. For assistance with graphic design in the college, complete the Graphic Design Project Request Form. Questions regarding usage may be directed to Natalie D. Preston.
We have two versions of the poster template that support the USF College of Public Health brand. Both versions are available in horizontal and vertical orientations.
For any exclusive public health events (within and exclusive to the college such as the GIS poster presentations, field experience debriefings, etc., and other public health forums like the Florida Public Health Association, American Public Health Association, etc.) use the COPH “Our practice is our passion” template. For non-exclusive public health events, use the template that includes the COPH brand tagline, but also clearly references the relationship with USF and USF Health. Events that fall into this category include ones held at USF, within USF Health, and any off-campus forum that is not considered exclusive to the public health community.
We support videos that advance the USF College of Public Health’s mission, as well as enhance the brand, support enrollment goals, and broaden the base of support. Video production is very time-intensive. Please allow a minimum of one month for the shoot and production time, plus a minimum of six weeks if there is significant script-writing and storyboarding to do. To begin the process, complete and submit the video project information form linked here.
Full rights to photos taken by USF photographers belong to the university. Photographs may be used for any and all uses in print or online media. USF staff who hire freelance photographers should ensure that full-usage rights to the images belong to the University of South Florida as part of the terms of your request for purchase.
Photos taken in public places, for purposes of news or general information, do not require photo releases. Photos used to advertise products or services of the university may not require releases when the focus of the photo is a location or event, not a person.
Examples: a group of students at a USF football game; a group of alumni at a homecoming event; students walking on MLK Plaza.
When an individual's face is featured in such a way as to be clearly recognizable, and appears to endorse USF's programs, the best practice is to obtain a signed release, to be stored with records of payment for the ad or publication.
Example: An individual who is highlighted on a special scholarship award brochure (implies the featured individual received a scholarship).
Any advertising use of images that include minor children under 18 years of age, or hospital patients, require a signed photo release, to be filed with records of placement and payment for the ad or publication. If a release and other identifying information is not available, include "photo illustration" in a caption or credit, to be clear that the individual is shown for illustrative purposes only.
Staff may obtain and store releases over and above these guidelines if they feel it is in their best interest.
For additional information on photo use guidelines, visit University Communications and Marketing.
Download the Release Form
For more royalty-free images of the USF campus, students, and buildings visit http://photogallery.usf.edu/res/sites/public/.