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Communications & Marketing

Overview

USF Health serves the Tampa Bay region with the mission of Making Life Better through Education, Research and Patient Care.

The USF Health Morsani College of Medicine website is divided into two main mission areas:

USF Health Morsani College of Medicine (health.usf.edu/medicine)

The USF Health Morsani College of Medicine academic department websites serve as a comprehensive gateway that effectively communicates the department's mission, achievements, and resources within education and research. The academic website highlights our commitment to providing exceptional education and research opportunities across various departments. This includes information related to educational programs, curriculum, faculty, research initiatives, and resources specific to each academic department.

USF Health Patient Care
(health.usf.edu/care)

The patient care website emphasizes our commitment to delivering high-quality health care services and patient-centered care. Our patient care webpages showcase specialized clinical services and specialties, expert health care providers, patient resources, appointment scheduling, patient testimonials, and other relevant information.

Web Guidelines

Design & Navigation Standards

At USF Health, our goal is to facilitate a strong user experience by optimizing functionality, high impact imagery, and consistent branded messaging. To maintain this brand consistency and ensure a uniform user experience, we have adopted the following guidelines for building, maintaining, editing and curating content across USF Health website pages.

These standards are managed by USF Health Communications and Marketing and are in accordance with university guidelines and policies. All submissions are subject to approval. 

Roles & Responsibilities 

The primary role of a Point of Contact (POC) is to serve as an editor, collaborator, and department liaison. The POC acts as a conduit between their respective department(s), USF Health Communications and Marketing Digital Team and Information Technology (IT). The POC's contribution is essential for maintaining a robust website that ensures current content and brand consistency across USF Health Morsani College of Medicine's (MCOM) academic and Patient Care web pages.

Resources

Sitecore

The USF Health websites are managed through Sitecore, a Content Management System (CMS) that incorporates technology enabling the implementation of accessibility standards as required by law and is approved by the digital communications team at USF Health.

Contact Info

USF Health Digital Communications contact information to submit requests and troubleshoot web issues. 
clinicalcontent@usf.edu

USF Health Technical Support
help@usf.edu