Core Elements
USF represents different ideas and experiences to several different audiences. By tailoring the core USF brand standards to each audience’s characteristics, we can communicate more effectively and authentically.
The below core elements that represent the USF Health audience:
The Logo
The USF Health logo represents the ideals and values of the USF brand, and must be treated with reverence. It is important that the logo be presented consistently to build and maintain a strong brand. A clean, strong presence must be maintained, and legibility not compromised. Always use the electronic logo file provided. The logo must never be altered, manipulated or recreated.
The Logo Usage Guidelines provides details on how the USF Health logo can be utilized.
As a core building block of marketing and communications efforts, the USF Health logo should always be effectively included in all tactics.
To gain access to the USF Health logo and more, visit Download Assets.
Color
The USF Color Palette for color specifications.
For questions regarding usage recommendations, please email the USF Health Branding Team at healthbrand@usf.edu
Typography
To download the official USF Fonts.
The logo marks presented on this site are registered Federal Trademarks owned exclusively by the University of South Florida.
Photography
Our photography needs to showcase all that we have to offer and in a way that is natural. We use expansive aerial images and in-the moment photos of student life to convey what it’s like to live and learn at the University of South Florida.
Video submissions are vetted by the USF Health Communications and Marketing Multimedia team.
For information and guidance contact: Sarah Worth, Freddie Coleman, Allison Long, and Ryan Rossy