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Communications & Marketing

The Logo

The USF Health logo represents the ideals and values of the USF brand, and must be treated with reverence. It is important that the logo be presented consistently to build and maintain a strong brand. A clean, strong presence must be maintained, and legibility not compromised. Always use the electronic logo file provided. The logo must never be altered, manipulated or recreated.

Please review the full Logo Usage Guidelines.

Because it is the core building block of our marketing communications efforts, the USF Health logo should always be effectively included in all tactics.

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Color Palette

Please refer to the USF Color Palette for color specifications.

For questions regarding usage recommendations, please email the USF Health Branding Team at


Please review USF Typography Standards.

The logo marks presented on this site are registered Federal Trademarks owned exclusively by the University of South Florida.