At USF Health, our goal is to facilitate a strong user experience by optimizing functionality, high impact imagery, and consistent branded messaging. To maintain this brand consistency and ensure a uniform user experience, we have adopted the following guidelines for building, maintaining, editing and curating content across USF Health website pages.

These standards are managed by USF Health Communications and Marketing and are in accordance with university guidelines and policies. All submissions are subject to approval. 

• USF Health Morsani College of Medicine Website Design and Navigation Standards

The primary role of a Point of Contact (POC) is to serve as an editor, collaborator, and department liaison. The POC acts as a conduit between their respective department(s), USF Health Communications and Marketing Digital Team and Information Technology (IT). The POC's contribution is essential for maintaining a robust website that ensures current content and brand consistency across USF Health Morsani College of Medicine's (MCOM) academic and Patient Care web pages.

• Point of Contact Roles, Responsibilities, and Guidelines for Selecting a Department POC

• Generative AI in USF Communications and Marketing AI-generated imagery must not depict real people, events or locations and should only be used for abstract or illustrative purposes that do not misrepresent reality. Refer to the guidelines for UCM policy and detailed information.   

• How to Submit Web Edits

• Provider and Faculty Profile Information: For information and best practices related to creating and maintaining accurate provider and faculty profiles on department websites, please visit Faculty and Provider Profile Information and the Faculty Directory Guide

• Faculty Headshot Details

• USF Location Agreement: Video and film production teams hired or planning to come to campus for video projects (not including news outlets/teams) are required to complete a USF Location Agreement and provide a certificate of liability insurance prior to scheduled filming days. To begin this process, please reach out to Cody Hawley. 

• USF Photo-Video Release Form

  • Photo submissions are vetted by the USF Health Marketing Multimedia team: if a POC is submitting original images (photos not created by the USF Health Multi Media Journalist team or staff)

  • Video submissions are vetted by the USF Health Communications and Marketing Multimedia team.

  • For information and guidance contact the multimedia team: Cody Hawley, Freddie Coleman, Allison Long, Ryan Rossy

• Website Maintenance Checklist

The USF Health websites are managed through a Content Management System (CMS) that incorporates technology enabling the implementation of accessibility standards as required by law and is approved by the digital communications team at USF Health.

USF Health Digital Communications contact information to submit requests and troubleshoot web issues.
clinicalcontent@usf.edu

USF Health Technical Support
help@usf.edu