Digital
Website Guidelines
Best Practices for USF Health Sites
Design & Navigation Standards
At USF Health, our goal is to facilitate a strong user experience by optimizing functionality, high impact imagery, and consistent branded messaging. To maintain this brand consistency and ensure a uniform user experience, we have adopted the following guidelines for building, maintaining, editing and curating content across USF Health website pages.
These standards are managed by USF Health Communications and Marketing and are in accordance with university guidelines and policies. All submissions are subject to approval.
Roles & Responsibilities
The primary role of a Point of Contact (POC) is to serve as an editor, collaborator, and department liaison. The POC acts as a conduit between their respective department(s), USF Health Communications and Marketing Digital Team and Information Technology (IT). The POC's contribution is essential for maintaining a robust website that ensures current content and brand consistency across USF Health Morsani College of Medicine's (MCOM) academic and Patient Care web pages.
Website Contributor Resources
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Generative AI
AI-generated imagery must not depict real people, events or locations and should only be used for abstract or illustrative purposes that do not misrepresent reality. Refer to the guidelines for university policy and detailed information.
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Submitting Website Edits
Need assistance on the web? Submitting a website edit is easy with this guide. Please allow up to 24 hours before receiving a response.
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Website Maintenance Checklist
Review the recommended Website Maintenance Checklist for best practices while maintaining each section of the USF Health website.
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Faculty Directory & Find a Doctor
Review for best practices related to creating and maintaining accurate Find a Doctor Profile for provider and Faculty Directory Profiles for faculty on our websites.
Content Management System and Accessibility
Umbraco CMS
The USF Health websites are managed through a Content Management System (CMS) that incorporates technology enabling the implementation of accessibility standards as required by law and is approved by the digital communications team at USF Health. Learn about the Umbraco CMS in step-by-step guides.
Accessibility
USF Health CMS components are designed to conform fully to the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA Success Criteria. It is the responsibility of USF's web content editors and contributors to ensure the content published within meets federal accessibility guidelines (see USF Disability and Accommodations Policy 0-108, Section III B).