Overview
USF Health is committed to building and maintaining a strong, unique brand under the USF umbrella while reinforcing our identity as a global, interdisciplinary university. Our partners in colleges, schools and units collaborate on behalf of this common mission.
To enable our efforts, a set of standards has been developed to ensure consistency throughout all media, traditional and digital. Standards include articulating our brand personality and characteristics, defining the use and handling of logos and marks, and guidelines for employing core visual elements such as color and typography.
While the standards here serve to build a strong foundation for effective marketing communications, they cannot alone provide solutions to every challenge. All branded material must be approved by USF Health Communications prior to production or distribution. Please send materials to healthbrand@usf.edu.
For complete information regarding USF graphic standards, please visit USF University Communications and Marketing.
USF Health Brand FAQ's
-
No. All departments/offices within USF Health must use either the USF Health logo or their USF college/division logo. There are no exceptions.
-
The USF Health's logo is a registered trademark that represents the authority of the university. It is used to denote administrative offices and divisions of the university. Custom graphics may be developed to represent specific programs and events without use of the USF Health logo. The wide array of programs and activities offered at the university may best be represented by a customized design element.
Contact the USF Health Marketing Team - healthbrand@usf.edu if you are unsure.
-
Student organizations are not permitted to use university logos. Student Government and official competitive sports clubs are granted exceptions with restrictions and required approval.
For more details please reference page 14 of the Student Organization Handbook.