Brand Assets
USF Health Logo
The USF Health logo represents the ideals and values of the USF brand, and must be treated with reverence. It is important that the logo be presented consistently to build, maintain a strong brand, and legibility not compromised. The logo must never be altered, manipulated or recreated.
The Logo Usage Guidelines provides details on how the USF Health logo can be utilized.
The USF Health academic acronym logo is represented by the Bull-U icon and USF Health wordmark presented together as a unit. It may be used in academic settings when referring to USF Health. The USF Health clinical wordmark, without the Bull-U is used in clinical settings for patient care materials.
Access to the University logo library and design assets is reserved for communications staff. If you need access to USF Health logos, please contact healthbrand@usf.edu. For general university logos, please contact USFbrand@usf.edu.
Brand Guidelines, email signatures, and templates are available on the USF Digital Asset Manager (single sign-on with USF NetID).
Editorial Style Guide and Visual Brand
Color Palettes
The USF Color Palette for color specifications. For questions regarding usage recommendations, please email the USF Health Branding Team at healthbrand@usf.edu
Color Palettes
Typography
The logo marks presented on this site are registered Federal Trademarks owned exclusively by the University of South Florida. For questions regarding typography, please email the USF Health Branding Team at healthbrand@usf.edu
Typography
Clinical Apparel Guidelines
Stationary and Employee Badges
Business Cards, Letterhead, and Envelopes
Business cards, letterhead, and envelopes are available by order through our partners at CCS Marketing. Standard turn-around time is five business days. Rush orders may be available for an additional fee. For questions, email CCS Marketing or call (813) 881-1997.
Letterhead
USF Letterhead templates are available through download.
Badges
Instructions to Access MarkMaster
Sign in to Bull Marketplace using Single Sign On (SSO).
Once signed-in, navigate down the page to “Non-Punch Out Preferred Suppliers (PCard Required)” on the righthand side.
Click the tile labeled “MarkMaster Incorporated: Name badges, Signs & Graphics”.
Then click the link titled “External Supplier Page”. This will open up the MarkMaster store where you can place your order.