Office of Communication and Marketing

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Brand Standards & Guidelines

Download Assets

  • Access to the University logo library and design assets is reserved for communications staff. If you need access, please contact healthbrand@usf.edu for USF Health logos or USFbrand@usf.edu for USF logos.

    Brand Guidelines, email signatures, and templates are available on the USF Digital Asset Manager (single sign-on with USF NetID).

  • How to Order Business Cards

    To create an account and order visit, usfedu.myprintdesk.net. If you have questions for CCS email them to USForders@ccsmarketing.com. 

    For step by step directions click on:

    How to Order Name Badges 

    University name badges are available through the approved vendor, MarkMaster and will require a pin provided by University Communications and Marketing. Please contact usfbrand@usf.edu for the pin number. 

    Please send an email to usfbrand@usf.edu if you have further questions or are in need of assistance.  

  • Morsani College of Medicine
    branding guidelines for lab coats.

    Download Guidelines

    Morsani College of Medicine 
    branding guidelines for clinical scrubs

    Download Guidelines

  • Backgrounds for your Teams meetings include image options for
    USF Health and Morsani College of Medicine.

  • Photography

    Photography is provided to our partners and intended for editorial use only. For additional requests, please contact Cody Hawley at crhawley@usf.edu or call us at (813) 974-3300.

    Video

    With video growing in importance as a tool to deliver key messages to our audiences, it is critical these time-based content experiences are consistent in tone and style with our overall brand identity. Videos produced must be of the highest quality, professional in nature and appropriate for our viewers.

    USF Health video graphics including USF Health lower thirds and logo enders are available here:
    Video Graphics

    Refer to the YouTube video production checklist:
    Download

    For questions regarding video production and brand standards or uploads to our YouTube channel, please contact Allison Long at allison65@usf.edu.

  • Patient (General) *Patient (Mental Health) * Non-PatientStudent

    The use of these forms are to obtain authorization of subjects for use in journalism or marketing efforts.

    *For all patient consent forms, the original completed form (including witness signature) should be retained in the patient’s medical record. Please scan and email a copy to Cody Hawley - crhawley@usf.edu with the USF Health Office of Communications and Marketing. Include the contact information of the sender and a copy offered to the patient or parent/guardian.

  • Your news, announcement, invitation or other message supporting the success of USF Health can appear on digital signage throughout the colleges and clinical practices, too.

    To be considered, please contact:

    MyVan John
    Associate Director, Marketing
    mtjohn@usf.edu

  • The USF Health boilerplate is the standardized statement that describes who we are and is available for use in press releases.

    About USF Health

    USF Health is dedicated to making life better through research, education and patient care. It is the partnership of the USF Health Morsani College of Medicine, the College of Nursing, the College of Public Health, the Taneja College of Pharmacy, the School of Physical Therapy and Rehabilitation Sciences, the Biomedical Sciences Graduate and Postdoctoral Programs and USF Health’s multispecialty physicians’ group, the largest on Florida’s west coast of Florida. In 2025, U.S. News & World Report ranked the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide for research. U.S. News also ranked the USF College of Public Health and the USF College of Nursing’s Master of Science program No. 1 in the state. Together with Tampa General Hospital, USF Health forms one of the nation’s premier academic health systems, with more than 1,000 physicians and providers caring for more than one million patients each year. USF Health is part of the University of South Florida, a top-ranked research university and member of the Association of American Universities (AAU). USF serves approximately 50,000 students and generates nearly $10 billion in annual economic impact for Florida. For more information, visit health.usf.edu.