Office of Communication and Marketing

Quick Links

Brand Standards & Guidelines

Download Assets

  • Brand Guidelines, email signatures, and templates are available to everyone with a USF Net ID on the Brand Asset Management (BAM) page.

    Access to the University logo library and design assets is for communications staff. If you need permission to access, please contact USFbrand@usf.edu. 

  • How to Order Business Cards

    To create an account and order visit, usfedu.myprintdesk.net. If you have questions for CCS email them to USForders@ccsmarketing.com. 

    For step by step directions click on:

    How to Order Name Badges 

    University name badges are available through the approved vendor, MarkMaster and will require a pin provided by University Communications and Marketing. Please contact usfbrand@usf.edu for the pin number. 

    Please send an email to usfbrand@usf.edu if you have further questions or are in need of assistance.  

  • Morsani College of Medicine
    branding guidelines for lab coats.

    Download Guidelines

    Morsani College of Medicine 
    branding guidelines for clinical scrubs

    Download Guidelines

  • Backgrounds for your Teams meetings include image options for
    USF Health and Morsani College of Medicine.

  • Photography

    Photography is provided to our partners and intended for editorial use only. For additional requests, please contact Cody Hawley at crhawley@usf.edu or call us at (813) 974-3300.

    Video

    With video growing in importance as a tool to deliver key messages to our audiences, it is critical these time-based content experiences are consistent in tone and style with our overall brand identity. Videos produced must be of the highest quality, professional in nature and appropriate for our viewers.

    USF Health video graphics including USF Health lower thirds and logo enders are available here:
    Video Graphics

    Refer to the YouTube video production checklist:
    Download

    For questions regarding video production and brand standards or uploads to our YouTube channel, please contact Allison Long at allison65@usf.edu.

  • News, Media & Publicity Consent Forms


    Use these forms to obtain permission of subjects for use in journalism or marketing efforts.

    For PATIENT (General)*

    For PATIENT (Mental Health specific)*

    *For all patient consent forms, the original completed form (including witness signature) should be retained in the patient’s medical record. Send a copy to Cody Hawley at the USF Health Office of Communications and Marketing (scanned and emailed) to crhawley@usf.edu. Please include the contact information of the sender and a copy offered to the patient or parent/guardian.

    For NON-PATIENT

    For STUDENT

    Boilerplate Language

    General Overview

    General Overview plus Research Mention

  • Your news, announcements, invitation or other messages supporting the success of USF Health can appear on digital signage throughout the colleges and clinical practice sites. To be considered, fill out our Request Form and send to MyVan John at mtjohn@usf.edu.