Office of Research
The Florida Prevention Research Center (FPRC) is an affiliate member of the Center for Disease Control and Prevention (CDC)’s Centers of Excellence in Prevention Research. The FPRC uses Community Based Prevention Marketing (CBPM) to design, implement, evaluate, and disseminate evidence-based approaches to disease prevention and health promotion.
Center Overview - Mission Statement
To develop, implement, and evaluate evidence-based approaches to strengthen community capacity for sustained disease prevention and health promotion.
What We Do
The Florida Prevention Research Center (FPRC) uses Community-Based Prevention Marketing (CBPM), a program planning framework using social marketing, to advocate for program, policy, and systems level change. We conduct applied research and provide training and technical assistance to community-based organizations and partners.
Our current research focuses on COVID-19 prevention among minority communities. Additionally, we work on cancer prevention activities (screening, immunization); adolescent obesity prevention; workplace health, and more. Social marketing is the common thread in all these diverse areas.
Community Based Prevention Marketing
Community-based prevention marketing (CBPM) is a community-directed social change process that applies marketing theories and techniques to the design, implementation, and evaluation of health promotion and disease-prevention programs. CBPM integrates community capacity-building principles and practices, behavioral theories, and marketing concepts and methodologies into a synergistic framework for directing positive change among selected audience segments.
- CBPM for Program Development: A community-driven planning and skill-building process that builds on community strengths to address key determinants of health.
- CBPM for Policy Development: The application of social marketing into the policy development process has a goal of promoting positive changes in socially important health issues.
- CBPM for Systems Change: Recognizes the importance of addressing determinants at multiple levels of social ecology.
The College of Public Health at the University of South Florida is the parent organization for the Florida Prevention Research Center. The work accomplished here was supported by the Centers for Disease Control and Prevention cooperative agreement number 1-U48-DP-005024 through 2019.