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Social marketing is a well-established discipline used worldwide by health agencies and NGOs to effect beneficial social change. Based on traditional marketing concepts, with roots in Public Health and other disciplines such as environmental studies and anthropology, it offers proven techniques to influence behavior and improve individuals’ and societies’ well-being. Social marketing has been successfully used to address issues such as childhood obesity, drinking and driving, HIV/AIDs prevention, cancer screening, waste reduction, and breastfeeding. The concentration responds to objectives in the U.S. Federal Healthy People 2020, which seek to increase the use of social marketing in health promotion and disease prevention.

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This MPH concentration equips students with the public health and social marketing skills needed to tackle complex health problems. It teaches marketing principles and social change tools to design, implement, and evaluate behavioral interventions and policy changes. The curriculum gives training in marketing and social change theoretical models, formative research skills, program management skills, program evaluation techniques, and ethical principles that guide social marketers. The program may be completely exclusively online or as a blend of courses offered on the Tampa campus and online.

Can I start with a Graduate Certificate?

If you want to first consider the 4-course Graduate Certificate in Social Marketing, please visit the University of South Florida website at For questions about the certificate program, contact Dr. Claudia Parvanta ( or 813-974-7434), or
Dr. Mahmooda Khaliq Pasha ( or 813-974-4390).

  • Program Requirements

  • Employment Opportunities

    Social marketers are employed by social-change organizations or the private sector companies that support them. Prospective employers include NGOs, government agencies, charities, academia, and the private sector (for example, marketing or research agencies).

  • Concentration Faculty

  • Contact Information

    To learn more about the Online MPH in Social Marketing, please contact:

    Dr. Claudia Parvanta ( or 813-974-7434), or
    Dr. Mahmooda Khaliq Pasha ( or 813-974-4390).