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Brand Standards & Guidelines

Provider Relations Newsletter Guidelines

USF Health Downtown Tampa

The physician and provider newsletter serves as a communication tool designed to keep our providers informed and connected. Its primary purpose is to introduce new providers and share valuable resources for providers and staff. The newsletter includes new provider announcements, updates on new patient services and programs, research study alerts, book of the month, upcoming events, general announcements and a dedicated resources section.  

Submission Requests 

  • All submission requests should be received by the 10th of each month, any requests received after the 10th will be considered for the following month’s distribution. 
  • To create an accessible newsletter, information will be submitted in new formats. Submissions may be returned for editing to meet the guidelines below. 
  • All submission requests are subject to approval. 

Submission Guidelines

    • Content submitted in Microsoft Word template 
    • Introduction (bio) word count limited to 175 words 
    • Headshot submitted as a jpg 
    • Submit URL for the document 
    • Create document using an accessible format and save as a pdf 
    • Use alternative text (alt txt) to describe any imagery in the document 
    • Content submitted in Microsoft Word template 
    • Headshot submitted as a jpg 
    • Content submitted in Microsoft Word template 
    • Word count limited to 50 words 
    • Image submitted as a png 

  • Option 1: Pre-existing flyer 

    • Submit URL to flyer saved as a pdf 
    • Use alternative text (alt txt) to describe any imagery in the flyer 
    • Include title in email submission request  

    Option 2:  

    • Content submitted in Microsoft Word template 
    • Word count limited to 25 words 
    • Image without words submitted as a png 
    • Content submitted in Microsoft Word Template 
    • About the author and book summary limited to 175 words 
    • Image of book cover submitted as a png 

  • Option 1: Pre-existing flyer 

    • Submit URL to flyer saved as a pdf 
    • Use alt txt to describe any imagery in the flyer 
    • Include name of study in email submission request 

    Option 2:  

    • Content submitted in Microsoft Word template 
    • Word count limited to 50 words 
    • Image submitted as a png 

  • Option 1: Pre-existing document 

    • Submit URL for document saved as a pdf 
    • If the announcement contains an image, the image should not include text. Use alt txt to describe the image in the flyer before submitting for inclusion in the newsletter.  
    • Include title of announcement, contact name and contact email address in email submission request 

    Option 2: 

    • Content submitted in Microsoft Word template  
    • Limit description to 50 words 

Distribution

The newsletter will be distributed monthly by the 15th of each month. An archive of the newsletter will also be updated after each distribution.