Brand Standards & Guidelines

USF Health is committed to building and maintaining a strong, unique brand under the USF umbrella while reinforcing our identity as a global, interdisciplinary university. Our partners in colleges, schools and units collaborate on behalf of this common mission.

To enable our efforts, a set of standards has been developed to ensure consistency throughout all media, traditional and digital. Standards include articulating our brand personality and characteristics, defining the use and handling of logos and marks, and guidelines for employing core visual elements such as color and typography.

While the standards here serve to build a strong foundation for effective marketing communications, they cannot alone provide solutions to every challenge. All branded material must be approved by USF Health Communications prior to production or distribution. Please send materials to Monica Matos ( or Mark Leaning ( or call 813-974-3300.

For complete information regarding USF graphic standards, please visit USF University Communications and Marketing.