Overview

To maintain and strengthen our brand, which is among our most valuable assets, USF has developed a set of identity graphics and standards for its print and online communications. It promotes the clear and consistent use of these standards across the university, thereby reinforcing the identity of USF as a global, interdisciplinary university whose colleges, schools and units work together on behalf of a common mission. Consistency is critical to building and maintaining a strong brand for one reason: consistency establishes trust.

All USF Health marketing communications should include use of our core elements. They are:

  • Logo
  • Primary and Secondary color palettes
  • Typography standards

For complete information regarding university graphic standards, please visit www.usf.edu/brand. Questions concerning reproduction of the USF Health logos should be addressed to USF Health Communications at (813) 974-3300 or e-mail Monica Matos (mmatos@health.usf.edu), or Mark Leaning (mleaning@health.usf.edu)

Can I create a logo for my department / office?
No. All departments/offices within USF Health must use either the USF Health logo or their USF college/division logo. There are no exceptions.

Can I use the USF Health logo or portions of the USF Health mark for academic programs or events?
No. USF Health's logo is a registered trademark that represents the authority of the university. It is used to denote administrative offices and divisions of the university. Custom graphics may be developed to represent specific programs and events without use of the USF Health logo. The wide array of programs and activities offered at the university may best be represented by a customized design element. Contact mmatos@health.usf.edu or mleaning@health.usf.edu at University Communications and Marketing if you are unsure.

Can I use the USF Health logo or portions of the USF Health mark for my student organization? 
No. USF Health's logo is a registered trademark that represents the authority of the university. It is used on materials that are administered by offices and divisions of the university. Student groups may use the university's green and gold colors, include "USF Healthâ„¢" (in typography only) in the names of their organizations, and design custom marks for clubs and other student-run organizations. Art elements may not be added to the USF Health logo.