James Lindenberger, B.A.
Director/Faculty Administrator, Social Marketing Group
Education and History
Came to USF
B.A. University of Kentucky, 1987
Jim Lindenberger is the Director of the University of South Florida Social Marketing Group at the College of Public Health. He has over 30 years experience in social marketing, not-for-profit management, instructional design, and writing, producing and directing for film, television, multi-media, and print.
He co-founded and, for 15 years, was Executive Director of Best Start Social Marketing. He has worked with public health professionals throughout the nation to develop and direct numerous social marketing programs dealing with a variety of public health issues at the national and state levels. This includes, among others the WIC National Breastfeeding Promotion Social Marketing Project, USDA’s national breastfeeding brand, Loving Support Makes Breastfeeding Work (c). He is also founder and former publisher of the Social Marketing Quarterly, the first peer reviewed journal dedicated to social marketing.
He has served on numerous national advisory panels and boards related to social marketing and public health initiatives, including: the National Advisory Committee for the Florida Prevention Research Center, The Innovations In Social Marketing Conference Steering Committee, The Social Marketing In Public Health Conference Planning Committee, the Social Marketing Quarterly Editorial Board, the National Perinatal Association, Healthy Mothers Healthy Babies, the Healthy People 2010 Health Communication Focus Area Workgroup, Society for Social Marketing, the United States Breastfeeding Committee, Baby Friendly, Inc., and the National Training Center for Social Marketing.