Claudia Parvanta, PhD
Prevention Research Center
Health Organization (WHO) Collaborating Center for Social Marketing
Office: LRC 215, MDC56
Voice Mail: (813) 974-7434
Fax: (813) 974-5172
Education and History
Claudia Parvanta, PhD, is excited to join USF in a full-time capacity at Professor, College of Public Health, and incoming Director of the Florida Prevention Research Center, January 2017. Dr. Parvanta has been a long-time friend to the FPRC and CPH, serving on graduate student committees, collaborating in a PRC Special Interest Project, and participating in the Social Marketing Conference and associated training events for years. She leaves her position as Chair, Department of Behavioral and Social Sciences at the University of the Sciences in Philadelphia, after nearly 12 years. There she researched and contributed to projects to improve health literacy in the city’s public health centers, increase colorectal cancer screening among minorities, and train health professions students in culturally competent communication. (Philly is also her hometown.)
From 2000 to 2005, Dr. Parvanta headed the Division of Health Communication at the Centers for Disease Control and Prevention (CDC), and helped the agency expand its emergency communication capacity to respond to the 9/11 attacks, anthrax, and SARS. When not in government or academia, Dr. Parvanta has designed, managed, or evaluated health and nutrition social marketing programs in more than 20 countries. Her early days were spent working with the Los Angeles Public Health Foundation WIC program as their ‘consulting anthropologist’ and with Porter/Novelli, a leading social marketing company.
Dr. Parvanta has received grants from the Pennsylvania Department of Health, the Christian R. and Mary F. Lindback Foundation, HRSA, and the Robert Wood Johnson Foundation, among others. Her publications have appeared in peer-reviewed journals, and she is currently working on a revision of her popular textbook, entitled Essentials of Public Health Communication (2011). Dr. Parvanta received her PhD in anthropology from the University of Pennsylvania in 1986.