COPH Brand Standards and Guidelines

Official Logo

The USF Health logo is considered the official logo for the COPH. To download the logo, click here. For complete information regarding university graphic standards, visit http://www.usf.edu/brand/.


  • COPH Graphic Standards

    And Art Elements

    The Graphic Standards Guide contains information to assist with developing marketing materials and using brand art elements for USF Health and the College of Public Health. As new print and electronic collateral are created, they should incorporate elements of the new brand so that a cohesive look and feel is achieved. It may be particularly helpful to share the guide with graphic designers. Questions regarding usage may be directed to Natalie D. Preston-Washington.

    Passion BlackPassion Green 

    Black Green 

    USFH COPH signature logo: (view the clear zone)

    COPH Logo

  • Graphic Standards Guide

    Graphic Design Guidelines

    The Graphic Standards Guide contains information to assist with developing marketing materials and using brand art elements for USF Health and the College of Public Health. As new print and electronic collateral are created, they should incorporate elements of the new brand so that a cohesive look and feel is achieved. It may be particularly helpful to share the guide with off-campus graphic designers. For assistance with graphic design in the college, complete the Graphic Design Project Request Form. Questions regarding usage may be directed to Natalie D. Preston.

  • Poster Templates

    Your posters deserve these colors

    We have two versions of the poster template that support the USF College of Public Health brand. Both versions are available in horizontal and vertical orientations. (Note: In the zip files, you will find both of our USF-COPH Poster templates (horizontal) and (vertical).

    For any exclusive public health events (within and exclusive to the college such as the GIS poster presentations, field experience debriefings, etc., and other public health forums like the Florida Public Health Association, American Public Health Association, etc.) use the COPH “Our practice is our passion” template. For non-exclusive public health events, use the template that includes the COPH brand tagline, but also clearly references the relationship with USF and USF Health. Events that fall into this category include ones held at USF, within USF Health, and any off-campus forum that is not considered exclusive to the public health community.

  • Powerpoint Templates

    Your presentations will never look better

    We have two versions of the powerpoint template that support the USF College of Public Health brand.

    For any exclusive public health events (within and exclusive to the college such as the GIS poster presentations, field experience debriefings, etc., and other public health forums like the Florida Public Health Association, American Public Health Association, etc.) use the COPH “Our practice is our passion” template. For non-exclusive public health events, use the template that includes the COPH brand tagline, but also clearly references the relationship with USF and USF Health. Events that fall into this category include ones held at USF, within USF Health, and any off-campus forum that is not considered exclusive to the public health community.

  • Flyer Templates

    Your design on our template equals a win-win

  • Anniversary Marks

    Show us you mean business

    Celebrating 30 years of educating public health professionals, the USF College of Public Health presents a 30th anniversary mark. The primary graphic includes the official COPH seal and has three different versions—30, 30 Years and 30 Years USF College of Public Health. The specific usage guidelines for the official 30th mark are as follows:

    • The 30th mark should always be anchored on the top right, click here for an example.
    • If the USF COPH is prominently spelled out on the collateral, then use the "30" or "30 Years" graphic. Otherwise, use the "30 Years USF College of Public Health" graphic
    • The reverse 30th mark may be paired with any color from the USF color palette.
    • 30th mark, click to download in black, green or full color (Coming Soon)
    • 30 Years mark, click to download the full color graphic and tab
    • 30 Years USF College of Public Health, click to download the full color graphic and tab

    Anniversary Marks

    What does each mark represent? Download the legend.

    30 Year 01 30 Year 02 30 Year 03 30 Year 04 30 Year 05 30 Year 06  30 Year 07 30 Year 08 30 Year 09 30 Year 10 30 Year 11 30 Year 12 30 Year 13

  • Video Production

    Make the COPH the star of your video

    We support videos that advance the USF College of Public Health’s mission, as well as enhance the brand, support enrollment goals, and broaden the base of support. Video production is very time-intensive. Please allow a minimum of one month for the shoot and production time, plus a minimum of six weeks if there is significant script-writing and storyboarding to do. To begin the process, complete and submit the video project information form linked here.

  • Release Form

    Seek permission in advance

    Full rights to photos taken by USF photographers belong to the university. Photographs may be used for any and all uses in print or online media. USF staff who hire freelance photographers should ensure that full-usage rights to the images belong to the University of South Florida as part of the terms of your request for purchase.

    Photos taken in public places, for purposes of news or general information, do not require photo releases. Photos used to advertise products or services of the university may not require releases when the focus of the photo is a location or event, not a person.

    Examples: a group of students at a USF football game; a group of alumni at a homecoming event; students walking on MLK Plaza.


    When an individual's face is featured in such a way as to be clearly recognizable, and appears to endorse USF's programs, the best practice is to obtain a signed release, to be stored with records of payment for the ad or publication.

    Example: An individual who is highlighted on a special scholarship award brochure (implies the featured individual received a scholarship).

    Any advertising use of images that include minor children under 18 years of age, or hospital patients, require a signed photo release, to be filed with records of placement and payment for the ad or publication. If a release and other identifying information is not available, include "photo illustration" in a caption or credit, to be clear that the individual is shown for illustrative purposes only.

    Staff may obtain and store releases over and above these guidelines if they feel it is in their best interest.

    For additional information on photo use guidelines, visit University Communications and Marketing.

    Download the Release Form

  • Stock Images

    Use these royalty-free

    For more royalty-free images of the USF campus, students, and buildings visit http://photogallery.usf.edu/res/sites/public/.

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