“Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good.” Our goal is voluntary adoption of beneficial behaviors. To make the behavior change “fun, easy, and popular,” (as social marketing guru, Bill Smith, says), often new products or services (called ‘offerings”) need to be created, along with ways of promoting their benefits to the community. In marketing, the intended users drive development of offerings and promotional strategies by participating in research or co-design activities. Social marketing has been used to promote public health, environmental sustainability, social justice, diversity, and inclusion, and reduce injuries, illness, and deaths.

USF faculty and students help communities in Florida, across the United States, and around the globe to use social marketing principles to improve their lives. You can join us by:

• Earning a graduate certificate in social marketing.
• Earning a Master of Public Health.
• Earning a Doctorate of Public Health; students in Community and Family health may focus on Social Marketing with a degree concentration in CFH.
• Collaborating with faculty on cutting-edge social marketing research.
• Take part in our biennial Social Marketing Conference and Training Academy in Clearwater Beach, Florida.
• Take a fully guided on-line course in Community Based Prevention Marketing, designed for learners from community-based organizations to quickly adapt social marketing principles to their own needs.