Community-Based Prevention Marketing

Program Development

What is CBPM for Program Development?

The CBPM for Program Development framework is a community-driven planning and skill-building process that builds on community strengths to address key determinants of health. All of our projects use social marketing strategies that are tailored and aimed at promoting healthy behaviors at the individual level. The Program Development framework is also based on the premise that individual behavior change can affect the community on a larger scale through the enhancement of social marketing practices. CBPM uses such strategies to make it easier, less expensive, and more appealing for individuals to practice healthy behaviors.

The College of Public Health at the University of South Florida is the parent organization for the Florida Prevention Research Center and is supported by the Centers for Disease Control and Prevention cooperative agreement number 1-U48-DP-000062. The department home for the Florida Prevention Research Center is Community and Family Health. Findings, conclusions, and comments on this web site are those of the author(s) and do not necessarily represent the official position of the Centers for Disease Control and Prevention. Please direct questions about this webpage to