Community-Based Prevention Marketing (CBPM) is a community directed social change and marketing process that applies diverse social marketing strategies and techniques to the design, implementation, and evaluation of health promotion and disease prevention programs or policies. CBPM blends community organization principles and practices, behavioral theories, and social marketing into a synergistic framework for directing change. Community participation and control are central principles that guide program planning, implementation, and evaluation activities.
A prominent feature of CBPM is its focus on listening to the needs, desires and values of the individual and the community. Insights gleaned from multiple listening sessions are combined with marketing concepts and methodologies to design a comprehensive strategy to facilitate behavior change among a segment of the larger population. Social marketing is an important aspect in how CBPM leverages interpersonal communication to encourage healthier lifestyles.
The College of Public Health at the University of South Florida is the parent organization for the Florida Prevention Research Center and is supported by the Centers for Disease Control and Prevention cooperative agreement number 1-U48-DP-000062. The department home for the Florida Prevention Research Center is Community and Family Health. Findings, conclusions, and comments on this web site are those of the author(s) and do not necessarily represent the official position of the Centers for Disease Control and Prevention. Please direct questions about this webpage to firstname.lastname@example.org.