Maternal & Child Health

We Are MCH

We Are MCH is an on-going project that aims to harness exciting presentation methods and social media to educate policy makers, students (graduate and undergraduate), and the general public about the broad scope of the MCH field.Using imagery and stories, We Are MCH seeks to start a discussion about what MCH work looks like in the field and how it contributes to well-being in communities.

How "We are MCH" began

We Are MCH arose out of a discussion at an MCH meeting at the University of California at Berkeley about the need for more visual representation of MCH as a lifecourse reflecting field. It was important, while gathering the stories for this project, that special attention be paid to the need to reflect the broad scope of the field. Here at USF, a Prezi had been previously developed (about anthropology) to help inform the public about that field; because that presentation was successful at reaching a wide audience, we decided to create a Prezi featuring MCH research. The faculty and students of the USF MCH Public Health Training Program (“Promoting Health Equity through MCH Leadership Training”) spearheaded the project, reaching out to the other twelve HRSA/MCHB MCH Public Health training grant sites* to elicit narratives and images of MCH work being carried out in a wide variety of settings, geographic areas, and research themes. This call resulted in over 80 submissions, 40 of which are featured in the final We Are MCH Prezi. The selection process was a difficult one; each submission was coded by MCH research themes and representativeness of the field, as well as representation of all the training sites, was sought in the final selections.

Next Steps

The next steps for this project include disseminating the Prezi using social media including Facebook, Twitter (#WeAreMCH), and listservs, to deliver We Are MCH to a wider audience. There are plans to generate a number of shorter videos that will be published to the We Are MCH YouTube channel. Doing this will not only contribute to dissemination, but also allows us to feature more than the initial 40 stories and offers an alternative format to the Prezi. The We Are MCH Prezi will also be added to The Association of Teachers of Maternal and Child Health (ATMCH) website so that the presentation can be used in teaching settings to inform students about the types of MCH work currently being conducted.

If you are interested in learning more about the project, please contact Dr. Martha Coulter ( or Charlotte Noble (

*The thirteen MCH Public Health Training Program sites for 2015-2016 are Boston University, Harvard University, Johns Hopkins University, Tulane University, University of Alabama at Birmingham, University of Arizona, University of California-Berkeley, University of California-Los Angeles, University of Illinois-Chicago, University of North Carolina, University of South Florida, and University of Washington.