Florida Covering Kids & Families (FL-CKF) works collaboratively with Florida agencies and stakeholders to advocate and conduct outreach for Medicaid and the Florida KidCare health insurance program. FL-CKF coordinates with local coalitions all over the state to assist with outreach efforts in a variety of settings. We coordinate Back-to-School press events each year across the state to highlight program assistance and outreach for Florida KidCare. Along with conducting Back-to-School outreach, we work with businesses across the state to raise awareness for this public program. This support greatly helps to improve the legitimacy of the program and allows Florida businesses to save money. Furthermore, we work extensively with the Department of Health and Human Services' Centers for Medicare and Medicaid Services (CMS) to increase enrollment and renewal rates for CHIP.