Florida KidCare Back-To-School Campaign

The Florida KidCare Back-to-School campaign helps to get the word out that affordable health care coverage for children is available for many families, especially working families. As parents get their children ready for a successful school year, Florida Covering Kids & Families and their community partners are encouraging parents whose children are uninsured to put enrolling them into Florida KidCare at the top of their back-to-school checklists.

Each year, Florida Covering Kids & Families engages four target areas within the state to plan and host a back-to-school media and enrollment event to publicize Florida KidCare’s availability every year. The events and activities bring immediate attention to Florida KidCare and make Florida Kidcare enrollment part of the back-to-school routine for families. Each event highlights the importance of checking care coverage for children and how to apply for Florida KidCare. Events include community spokespersons to promote Florida KidCare and encourage families to apply for coverage.

The Back-to-School campaign also includes a series of local events that are planned across Florida during July through September to enroll eligible children in Florida KidCare and to provide information to families about the importance of health care coverage for their children. For example, Florida KidCare local coalitions participate in health fairs, National Night Out events, air public service announcements (PSAs), collaborate with schools, neighborhood centers, and health departments on community events.

In addition, within communities around the state, Florida Covering Kids & Families attends health fairs, provides nurses with Florida KidCare applications, brochures and incentive materials, offers access to free immunizations and health screenings, and works with the free and reduced school lunch program to distribute information. Other projects include distributing Florida KidCare information at school open houses, partnering with the faith community, health departments, housing authorities, departments of health, child care centers, pediatric offices, hospitals, civic clubs, sheriff's departments, and local media to distribute information about Florida KidCare in a massive outreach effort throughout the back-to-school period.