Cleft lip and cleft palate are the two most common forms of craniofacial defects. According to the Florida Birth Defects Registry, 1,814 Florida babies were diagnosed with cleft lip, with or without cleft palate, and 1,095 babies were diagnosed with cleft palate only between 1998 and 2007. Statewide incidence rates were 8.5 per 10,000 births for cleft lip, with or without cleft palate, and 5.1 for cleft palate without cleft lip for the same period. Focus groups conducted over the past year by the Florida Birth Defects Surveillance Program have revealed that the experiences among the families of Florida children diagnosed with birth defects in navigating care systems vary greatly. Focus groups conducted over the past year by the Florida Birth Defects Surveillance Program have revealed that the experiences among families of children diagnosed with birth defects in navigating care systems vary greatly. This research study seeks to further investigate these differences. This study consists of a survey designed to gain further understanding about the experiences, specifically of parents and primary caregivers of children born with orofacial clefts (cleft lip and/or cleft palate), while accessing services and supports in their community. The objective of this survey is to gain more insight into Hillsborough County and Florida families' experiences from prenatal care, through childbirth, and throughout early childhood and school age years, including key transitions. The findings of this study will be used to identify areas of strength and gaps in formal and informal supports and services, to inform policy and system-level decisions, and to improve professional practice in medical, educational, and community settings.
Customer journey mapping has traditionally been used as a market research tool to help understand the customer’s experience. However, journey mapping has proved useful in health and social services research as a quality improvement and advocacy tool for improving the service experience and engagement of underserved populations such as persons with disabilities, individuals in the drug court system, participants in mental health services, and participants in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) program. The BDSP research team conducted journey mapping observations and in-depth interviews with numerous stakeholders and providers involved in the Florida Zika response system to understand their experiences and perspectives on the coordinated response and system of care, particularly for pregnant women and infants impacted by the virus. Some of the sources included: mosquito control departments, global and infectious disease researchers, local obstetric and family practice clinics, case managers from social services organizations, and infectious disease epidemiologists. These interviews were transcribed and qualitatively analyzed.
The Florida Department of Health has a website for further information on Zika. The website contains information for health care providers, residents of the state, travelers, and information on further resources. http://www.floridahealth.gov/diseases-and-conditions/zika-virus/