Dr. Mahmooda Khaliq Pasha is an Assistant Professor and the Associate
Director for the World Health Organization Collaborating Center on Social Marketing
and Social Change. Her current research
work is within the fields of social marketing and social epidemiology. Specifically, understanding the impact of community
contextual factors (social determinants of health) on contraceptive use and the
application of social marketing to non-communicable diseases.
Currently, Dr. Khaliq Pasha serves as the PI for
International Development Research Centre (IDRC) funded project using social
marketing to reduce salt intake in Latin America and for the Florida Department
of Health funded project conducting a community health needs assessment. The needs assessment investigates the impact
of the built environment on reproductive health and other chronic health
conditions. In addition, she serves as
the Deputy Director for Florida Prevention Research Center (FPRC), a Centers
for Disease Control and Prevention (CDC) funded center of excellence. Her work is within the training and
evaluation core, with a focus on implementing and evaluating the Community Based
Prevention Marketing for Policy Development framework (CBPM). CBPM is an applied framework that blends ingredients of social
marketing, community based research and the power of local community to bring
about social change.
Previous research has focused on the
application of social marketing to intimate partner violence, adolescent
pregnancy prevention, and obesity prevention, and the development,
implementation and evaluation of behavior change interventions related to
family planning/child spacing, HIV/AIDS, child survival and breast and cervical
Prior to her work with USF, Dr. Khaliq
Pasha worked on a CDC funded evaluation project with the University of Michigan,
applying social marketing to the prevention of intimate partner violence; and
worked with an international health nonprofit in developing, implementing and
evaluating projects on child survival, reproductive health and HIV/AIDS in East
Africa and with East African refugee and immigrants.
Dr. Khaliq Pasha has taught courses in maternal
and child health and social and behavioral sciences, and currently provides
workforce development trainings on social marketing.
USF Health: To envision and implement the future of health.