Dr. Carol Bryant is a Distinguished USF Health Professor in Community and Family Health at the University of South Florida College of Public Health. During the last twenty years, she has directed social marketing research on a wide variety of public health projects, including the National WIC Breastfeeding Promotion Project, five state WIC marketing projects, and programs to promote breast and cervical cancer screening, prenatal care, immunizations, early childhood intervention services, and physical activity.
Dr. Bryant also co-directs the Florida Prevention Research Center at the University of South Florida, funded by Centers for Disease Control and Prevention, to develop and evaluate a community based approach (CBPM) to social marketing. Community-based Prevention Marketing (CBPM) teaches community groups to apply social marketing principles and practices to design, implement, and evaluate public health programs and policies. CBPM was conceptualized to optimize the long range impact of social marketing interventions and make the planning process more consistent with public health's ethical commitment to equity, self-determination, and community empowerment. The Florida Prevention Research Center has evaluated the CBPM framework in three demonstration projects: (1) Smoking and drinking prevention program in Sarasota County; (2) Eye safety promotion program among citrus workers in Lee, Collier, Hendry, Glades, and Palm Beach Counties; and (3) childhood obesity prevention in Fayette County, Kentucky. Currently, it is adapting CBPM for use in teaching community coalitions to use marketing principles and public health advocacy skills to select, modify, advocate, and evaluate policy change at organizational, local, and state levels. The FPRC also is active in translation and dissemination of research results and training community members, students, and public health practitioners in key elements of CBPM and evidence-based prevention research (http://hsc.usf.edu/nocms/publichealth/prc/).
In addition to research, Professor Bryant teaches a variety of graduate level courses and co-coordinates the National Social Marketing and Public Health Conference. She is also the founding editor of the Social Marketing Quarterly.