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User Experience: Efficiency, Effectiveness, and Satisfaction

Posted on October 11, 2018
User Experience (UX) is a staple of any web optimization process. At USF Health IT, we have a skilled in-house UX researcher, Elyse Lewis, who heads ...

New Boss, New Website? Things to Know Before You Redesign

Posted on August 24, 2018
When a new boss comes into a workplace, several things tend to occur that can cause disruption in the everyday life of the employee. Even if the new b...

Tips and Tricks for Navigation Best Practices

Posted on July 16, 2018
What's the first thing you do when you land on any website homepage? Do you immediately enter in the URL of the page you're looking for? Or do you use...

Understanding Online Reading Patterns: The Content Writer's Guide

Posted on June 15, 2018
An effective website should entice readers to engage with it. User engagement can manifest in a lot of ways. It might be a click on an "apply now...

The Power of Data-Driven Design

Posted on January 23, 2018
It's so easy to think of design, be it web or graphic, as merely an artistic venture. But the truth is that the best designs are based on research and...

Customer Journey Maps For Your Business

Posted on November 14, 2017

What is a Customer Journey Map? Generating customer journey maps is a method marketers, digital professionals, and those strategizing on behalf of ...

Too Much Content For One Page? Try These SEO-Friendly Solutions!

Posted on October 31, 2017

When developing content for your website, it’s important to be clear. Now, you might think I mean “clear and concise”, but the fact is that sometim...

RSS Feeds Versus Static Content

Posted on October 03, 2017

What Are RSS Feeds? RSS stands for either “Rich Site Summary” or “Really Simple Syndication”, depending on who you’re...

Tabbed Content and Its Effect on User Experience

Posted on September 26, 2017

When your website is chock full of important content, it’s vital to figure out the best way to organize your information. A common way to do this i...