On this page, you will find eight modules that CBPM utilizes in their policy development process.
The application of social marketing into the policy development process has an ultimate goal of promoting positive changes in socially important health issues.
In short, a policy is developed by identifying what current policies can be adopted or promoted. This is then transitioned into the finalizing stages through the implementation, monitoring, evaluating, and refining of a policy. By assessing a policy through a social marketing standpoint, it allows CBPM to change and improve the coalition’s advocacy activities if needed.