About Community-Based Prevention Marketing
Community-Based Prevention Marketing (CBPM) is a community directed social change process that applies marketing strategies and techniques to the design, implementation, and evaluation of health promotion and disease prevention programs or policies. CBPM blends community organizating principles and practices, behavioral theories, and social marketing into a synergistic framework for directing change. Community participation and control are central principles that guide program planning, implementation, and evaluation activities.
A prominent feature of CBPM is its focus on listening to the needs, desires and values of the individual and the community. Insights gleaned from multiple listening sessions are combined with marketing concepts and methodologies to design a comprehensive strategy to facilitate behavior change among a segment of the larger population.
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