THE 18TH ANNUAL SOCIAL MARKETING IN PUBLIC HEALTH CONFERENCE

June 18-21, 2008
Clearwater, FL

WEDNESDAY, JUNE 18, 2008
Overview (handout) and Case Study (handout) Overview and case study presentation, second case study presentation
Initial Planning (handout; presentation)

THURSDAY JUNE 19, 2008
OPTION A: Introduction to Formative Research (handout; presentation)
OPTION B: Advanced Audience Segmentation Methods (Alfonso) (handout; presentation)
Strategy Development (handout; presentation)
Evaluation (handout)
Program Development, Pretesting & Concept Development (handout 1, handout 2; presentation)

FRIDAY, JUNE 20, 2008
Plenary - Social Marketing and Public Policy: Tools for Social Change (Novelli)
Plenary - Lessons from VERB: Leveraging the Best Practices from the Private Sector for the Greatest Public Good (McKinnon)
A1: Power of Positioning (Bardfield)
A2: Emerging Technology and Social Marketing Applications (Lefebvre)
A3: A National Social Marketing Strategy (Rothschild & Marshall) Presentations: Marshall, French
A4: What’s Your Plan? Creating and Evaluating Minnesota’s QUITPLAN Media Campaign (Mowery); Using Market Research Data to Reach Target Audiences and Inform Outreach Campaigns (Mowery)
A5: Good Works and so do the 4 Ps (Lee)
A6: Getting it Right: How to Pretest Your Materials with Your Target Audience (part 1) (Salazar)
A7: Essential Components of a Social Marketing Curriculum for Graduate Programs in Public Health/Health Education (Whitright)
B1: Power of Positioning, Part 2 (Bardfield)
B2: Audience Segmentation (Alfonso)
B3: The Role of Partnerships for Sustaining Social Marketing Programs (Schwartz)
B4: Social Marketing for Nutrition and Physical Activity: A New Web Course (Kohr); Using Technology and Science for Audience Segmentation (Shelton)
B5: Teens and Drugs: Lessons Learned from a Large-Scale Social Marketing Campaign (Denniston); Leveraging Behavioral Theories and the Marketing Mix to Increase HIV Testing Among African American Women (Robinson)
B6: Getting it Right: How to Pretest Your Materials With Your Target Audience
(part 2) (Salazar)
C1: Listening to Your Audience: Lessons Learned (Weiner & Brookes)
C2: Drugs + HIV: Learn the Link Campaign: How the National Institute on Drug Abuse (NIDA) Utilized Social Marketing Strategies to Adapt a Public Awareness Campaign for Hispanic Teens (Macario); Successful Students Eat Smart and Move More (Shelton)
C3: Commitment Techniques and Partnerships Promote Clean Air and an Active Lifestyle (Kassirer)
C4: Overview of the Importance-Performance Tool for Public and Non-Profit Marketers (Ortinau); Case study: Positioning the Prevention Research Centers (Buhi); Case Study: Children's Medical Services (Olsen)
C5: Hidden in Plain Sight: A Stealth Social Marketing Approach to Promote HIV Prevention & Care Centers to Most-at-Risk Populations in Bangladesh (Bardfield & Howard); Use of a Social Marketing Campaign to Increase Awareness of Low Fat Milk Benefits and Increase Consumption of Low Fat Milk (Lorts)
C6:Reducing the Prevalence of Tobacco Use Among Young Adults Aged 18-24 years On and Off College Campuses (Washington); Developing Culturally Appropriate Folic Acid Messages: Formative Research with Latinas (Flores)
C7: Applying Social Marketing to Stigma Reduction: The Washington State Mental Health Transformation Experience (Keller)

SATURDAY JUNE 21, 2008
Plenary -Let's Talk Tactics (Smith)
Plenary - How to Change the World (Hastings)
A-Best Laid Plans: Social Marketing in the Real World (Strand)
B-DON’T LACK WHEN YOU’RE BACK: Web-Based resources to Support Your Social Marketing Work (Kassirer)
C-Low-Cost Effective Communication Campaigns (Weiner & Brookes)
D-Focus Groups (Krueger)
E-Try it at Home (Keller, Marshall & Lefebvre)