Florida Prevention Research Center

Florida Prevention Research Center


Our Mission:

To develop, implement and evaluate evidence-based approaches to strengthen community capacity for sustained disease prevention and health promotion.

The Florida Prevention Research Center is designated as one of 37 Health Promotion and Disease Prevention Centers in the nation funded by the U.S. Centers for Disease Control and Prevention.

The Florida Prevention Research Center focus is on Community-Based Prevention Marketing (CBPM): Building Local Capacity for Disease Prevention and Health Promotion. Community-Based Prevention Marketing is a community directed social change process that applies marketing theories and techniques to the design, implementation and evaluation of health promotion and disease prevention programs and policies.
News and Headlines
Florida Prevention Research Center planning launch of training website
Carol BryantThe USF College of Public Health’s Florida Prevention Research Center held a strategic planning session with its national advisory committee in June, immediately after the conclusion of the Social Marketing Conference.  The meeting provided PRC with valuable insights into revising its social marketing training website, said Mahmooda Pasha, a COPH doctoral student who heads the […]
World’s largest social marketing conference anchored at USF
Dr. Carol BryantThe first and largest conference of its kind, the 23rd Social Marketing Conference convenes in Clearwater Beach on June 18 with a strong USF College of Public Health presence. An annual event through 2012, it now is held only in even-numbered years to avoid conflicting with the newer World Social Marketing Conference held in odd-numbered […]
USF awarded new funding for Florida Prevention Research Center
The new five-year funding for the USF College of Public Health-based center was highly competitive and comes with a new emphasis— reducing the risks of colorectal cancer in underserved populations The University of South Florida College of Public Health has received new federal funding for its successful Florida Prevention Research Center to conduct innovative public health prevention […]
23rd Annual Social Marketing Conference
Social Marketing Conference graphicThe University of South Florida Social Marketing Conference enters its 23rd year with a renewed commitment to social marketing‘s robust capacity to influence complex social problems.  This year’s theme, “Fostering Equity: Social Marketing’s Role and Responsibility,” reflects pressing contemporary issues. Application of social marketing has earned success across many fields including public health, healthcare, environmental […]

The College of Public Health at the University of South Florida is the parent organization for the Florida Prevention Research Center and is
supported by the Centers for Disease Control and Prevention cooperative agreement number 1-U48-DP-000062.