Florida Prevention Research Center

Florida Prevention Research Center


Our Mission:

To develop, implement and evaluate evidence-based approaches to strengthen community capacity for sustained disease prevention and health promotion.

The Florida Prevention Research Center is designated as one of 37 Health Promotion and Disease Prevention Centers in the nation funded by the U.S. Centers for Disease Control and Prevention.

The Florida Prevention Research Center focus is on Community-Based Prevention Marketing (CBPM): Building Local Capacity for Disease Prevention and Health Promotion. Community-Based Prevention Marketing is a community directed social change process that applies marketing theories and techniques to the design, implementation and evaluation of health promotion and disease prevention programs and policies.
News and Headlines
Passing the reins at the PRC
Florida Prevention Research Center’s Carol Bryant partners with Julie Baldwin on transition to 2016 retirement This month, Carol Bryant, PhD, distinguished USF Health professor and director of the Florida Prevention Research Center (FPRC) at the University of South Florida’s (USF) College of Public Health, will begin officially passing the torch to Julie Baldwin, PhD, professor […]
USF College of Public Health Becomes World Health Organization Collaborating Center
The World Health Organization has designated the USF College of Public Health as a WHO Collaborating Center for Social Marketing and Social Change to address non-communicable diseases. With the designation of WHO CC on Social Marketing, USF College of Public Health joins a select group of centers around the world. Appointed by the WHO director-general, […]
Florida Prevention Research Center planning launch of training website
The USF College of Public Health’s Florida Prevention Research Center held a strategic planning session with its national advisory committee in June, immediately after the conclusion of the Social Marketing Conference.  The meeting provided PRC with valuable insights into revising its social marketing training website, said Mahmooda Pasha, a COPH doctoral student who heads the […]
World’s largest social marketing conference anchored at USF
The first and largest conference of its kind, the 23rd Social Marketing Conference convenes in Clearwater Beach on June 18 with a strong USF College of Public Health presence. An annual event through 2012, it now is held only in even-numbered years to avoid conflicting with the newer World Social Marketing Conference held in odd-numbered […]

The College of Public Health at the University of South Florida is the parent organization for the Florida Prevention Research Center and is
supported by the Centers for Disease Control and Prevention cooperative agreement number 1-U48-DP-000062.