Florida Prevention Research Center

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Florida Prevention Research Center


Our Mission:

To develop, implement and evaluate evidence-based approaches to strengthen community capacity for sustained disease prevention and health promotion.

The Florida Prevention Research Center is designated as one of 37 Health Promotion and Disease Prevention Centers in the nation funded by the U.S. Centers for Disease Control and Prevention.

The Florida Prevention Research Center focus is on Community-Based Prevention Marketing (CBPM): Building Local Capacity for Disease Prevention and Health Promotion. Community-Based Prevention Marketing is a community directed social change process that applies marketing theories and techniques to the design, implementation and evaluation of health promotion and disease prevention programs and policies.
News and Headlines
23rd Annual Social Marketing Conference
Social Marketing Conference graphicThe University of South Florida Social Marketing Conference enters its 23rd year with a renewed commitment to social marketing‘s robust capacity to influence complex social problems.  This year’s theme, “Fostering Equity: Social Marketing’s Role and Responsibility,” reflects pressing contemporary issues. Application of social marketing has earned success across many fields including public health, healthcare, environmental […]
Florida Prevention Research Center and Colleagues Publish Article on New Social Marketing Objectives in Healthy People 2020
Prevention Research Center logoThe Florida Prevention Research Center (FPRC) is the national lead for measuring several new objectives on disease prevention and health promotion. Since 1998, the FPRC has been a worldwide leader in social marketing. Now the FPRC is leading a nationwide effort to increase social marketing in public health settings.     The FPRC and colleagues […]
Florida Prevention Research Center and colleagues publish article on the use of social media to improve teen asthma care
Medical tabletThe Florida Prevention Research Center, the USF Social Marketing Group, and the Morsani College of Medicine Department of Pediatrics are collaborating on a study using social marketing principles to talk with teens and their caregivers.  Specifically, the research examines the benefits and barriers to asthma control, explores the technological strategies used for asthma care, and […]
PBS features Florida Prevention Research Center’s Better Bites Initiative
Better bitesBetter Bites Snack Strong initiative, which expands availability of healthful menu items at community recreational and professional sports facilities, schools, restaurants, and state parks, was recently featured on the local affiliate for PBS KET in Kentucky.     Better Bites is one of the initiatives created through the Florida Prevention Research Center’s Community Based Prevention […]

The College of Public Health at the University of South Florida is the parent organization for the Florida Prevention Research Center and is
supported by the Centers for Disease Control and Prevention cooperative agreement number 1-U48-DP-000062.