FPRC > Faculty




  • Carol Bryant, PhD

    Carol Bryant, PhD

    Distinguished Professor/Co-Director, Florida Prevention Research Center
    Email: cbryant@health.usf.edu
    Phone: 813-974-6686
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    Dr. Carol Bryant is a Distinguished USF Health Professor in the University of South Florida, College of Public Health. For twenty years, she has directed social marketing research on a wide variety of public health projects, including breastfeeding promotion, breast and cervical cancer screening, prenatal care, immunizations, and early childhood intervention services. She also has directed the formative research and pretesting research for five state WIC marketing projects and the National WIC Breastfeeding Promotion Project.

    Dr. Bryant is the Director of the Florida Prevention Research Center at the University of South Florida, funded by Centers for Disease Control and Prevention to develop and evaluate a community based approach to social marketing. In the Center's four demonstration projects, Dr. Bryant and other faculty are working with community coalitions to prevent smoking and underage drinking among middle school youth, prevent eye injuries in the citrus worker population, and promote physical activity among "tweens" (youth 9 to 13 years of age).

    In addition to research, Professor Bryant teaches a variety of graduate level social marketing courses and coordinates the National Social Marketing and Public Health Conference. Having completed its' 18th year, this conference attracts over 300 public health professionals from around the world.

    Before joining USF's faculty, Dr. Bryant served as Deputy Commissioner for Nutrition and Health Education at the Lexington-Fayette County Health Department where she designed and directed over 25 behavior change interventions.

    Trained as a nutritional anthropologist, Dr. Bryant is senior author of the textbook The Cultural Feast: An Introduction to Food and Society and co-author of the text Social and Behavioral Foundations to Public Health. She is founding editor of the Social Marketing Quarterly.

  • William M. Sappenfield, MD, MPH

    William M. Sappenfield, MD, MPH

    Email: wsappenf@health.usf.edu

    William M. Sappenfield, MD, MPH is professor and chair of the Department of Community and Family Health and Director of the Lawton and Rhea Chiles Center for Healthy Mothers and Babies at the College of Public Health, University of South Florida. He also serves as Co-Director of the Florida Perinatal Quality Collaborative, a statewide multi-organizational effort to improve health care quality for mothers and infants. As both a pediatrician and an epidemiologist, Dr. Bill Sappenfield has 30 years of experience in epidemiological research, teaching, and practice in maternal and child health at a community, state and national level. As a nationally recognized leader in the field of maternal and child health epidemiology, Dr. Sappenfield spent the first 22 years of his career as a CDC epidemiologist working on assignment with state and local public health agencies to enhance their capacity to use epidemiology to improve the health of the women and children. This includes being assigned to work in three state public health agencies and at CityMatCH. He completed his CDC career serving four years as Team Leader of the MCH Epidemiology Program directly responsible for the national MCH EPI effort including training, mentoring and supporting maternal and child health epidemiologists around the nation. For the next six years, Dr. Sappenfield served at the Florida Department of Health as the State MCH Epidemiologist and as Unit Director for the MCH Practice and Analysis Unit. His responsibilities included leading the Department’s research, epidemiology, evaluation and health data efforts to guide policies and programs for Florida mothers and children at a state and community level. Dr. Sappenfield started with the USF College of Public Health in December 2011. His significant contribution to the maternal and child health field include: promoting the practice of fetal, infant and maternal mortality reviews, adapting a new applied approach to investigating a community’s infant mortality problem in US cities, developing core state indicators for monitoring preconception health and MCH life course, developing the Florida Perinatal Quality Improvement Collaborative, and promoting best practices in maternal and child health epidemiology. Dr. Sappenfield has received multiple awards including the 2003 National MCH Epidemiology Award for Outstanding Leadership and the 2012 Elaine Whitelaw National Volunteer Service Award by the March of Dimes Foundation.

  • Dinorah Martinez Tyson, PhD

    Dinorah Martinez Tyson, Ph.D

    Assistant Professor
    Email: dmarti20@health.usf.edu

    Dr. Martinez Tyson is bilingual (English/Spanish) and is academically trained in applied medical anthropology and epidemiology. She is an Assistant Professor in the Department of Community and Family Health in the College of Public Health and also a Courtesy Professor in Anthropology. She has extensive experience qualitative methods and in community engaged research. She has worked closely with various community organizations to address health disparities among ethnic minorities and underserved populations in the Tampa Bay area and Spanish speaking Caribbean. Her community experience has also provided her with invaluable insights about partnership and coalition building processes.

    Dr. Martinez Tyson has worked in the area of Latino health and in the cultural adaptation of evidence-based interventions for Latino audiences. For example, she worked to adapt a self-administered stress management program for Latina women with breast cancer titled Cómo tratar el estrés durante la quimioterapia and to adapt a chronic disease self-management program for Latino individuals with chronic disease and co-occurring minor depression. She also has extensive experience in program evaluation and has conducted process and outcome evaluation for several National Cancer Institute funded health disparities initiatives, including the Tampa Bay Community Cancer Network and the Cancer and Culture and Literacy Training Institute.

    Dr. Martinez Tyson’s work has appeared in the journals Journal of Immigrant and Minority Health, Journal of Cancer Education, Health Promotion Practice, Social Science and Medicine and Cancer Control Journal. She is also the co-founder of Latinos Unidos por Un Nuevo Amanecer, Inc. a non-profit organization that provides support to Latinos diagnosed with cancer. She facilitates a monthly support group for Latinas diagnosed with cancer and co-coordinates Campamento Alegria, a 3-Day integrative program for Latina cancer survivors. Her educational and research interests are aimed at designing effective community-based education and outreach strategies for to reduce health disparities among diverse and medically underserved populations.

  • Claudia Aguado Loi, PhD

    Claudia Aguado Loi, PhD

    Email: caguado@health.usf.edu

    Dr. Claudia X. Aguado Loi is a Research Assistant Professor within the Department of Community and Family Health. She received her master in Epidemiology and a doctorate in Community and Family Health. She completed a post-doctoral fellowship in Behavioral and Health Outcomes and is a Certified Health Education Specialist. Dr. Aguado Loi is trained in mixed methodology study design and analysis, program evaluation, community-based participation research (CBPR) methods, instrument design, and project management. Her research interest and professional experience are in the areas of preventing and eliminating cancer and mental health disparities among medical underserved populations. Dr. Aguado Loi has extensive experience working with Latino populations in the area of Hispanic chronic illness, cancer control and prevention, and mental health. In her most recent projects, she served as PI on a study that focused on the identification of risk factors for depressive symptomology among Latina breast cancer survivors. She also conducted a follow-up study to understand the acceptability, preferences and needs of Latina breast cancer survivors to utilizing health coaches to reduce distress.

    Dr. Aguado Loi is also a collaborator on multiple state and federally funded cancer health disparities related grants specific to colorectal cancer screening, BRCA genetic testing and counseling, and cancer survivorship and employment among minority women. She has also been the recipient of multiple awards and competitive traineeships such as NIH Loan Repayment Program, NIMHD – Translational Course on Health Disparities, the NCI funded Minority Training Program in Cancer Control Research, and APHA Latino Caucus Student Award. She is also a CBPR trainee within the Tampa Bay Community Cancer Network, an NCI funded network dedicated to reducing cancer health disparities in the Tampa Bay area.

    In addition to her academic and research efforts, Dr. Aguado Loi has established a significant role in the community to include her leadership role (Vice President) with the largest Latino cancer support organization in the Tampa Bay area, LUNA Inc. Her role with LUNA include, but is not limited to, identification, development, and evaluation of programs and services which are linguistically and culturally appropriate for Latino cancer survivors and their families. She is also an active member of community-based organizations that address cancer health disparities such as the Tampa Bay Community Cancer Network. She also has an ongoing partnership with Susan G. Komen, Suncoast Affiliate.

  • James Lindenberger

    Jim Lindenberger is the Director of the USF Social Marketing Group at the COPH. He has 25 years experience in not-for-profit management, instructional design, and writing, producing and directing for film, television, multi-media, and print.

    He co-founded and, for 15 years, was Executive Director of Best Start Social Marketing, where he worked with public health professionals throughout the nation to develop and direct numerous social marketing programs dealing with a variety of public health issues at the national and state levels. This includes, among others the WIC National Breastfeeding Promotion Social Marketing Project, USDA's national breastfeeding brand, Loving Support Makes Breastfeeding Work(c). He is also founder and former publisher of the Social Marketing Quarterly, the only peer-reviewed journal dedicated to social marketing.

    He has served on numerous national advisory panels and boards related to social marketing and public health initiatives, including: the National Advisory Committee for the Florida Prevention Research Center, The Innovations in Social Marketing Conference Steering Committee, The Social Marketing in Public Health Conference Planning Committee, the Social Marketing Quarterly Editorial Board, the National Perinatal Association, Healthy Mothers Healthy Babies, the Healthy People 2010 Health Communication Focus Area Workgroup, Society for Social Marketing, and the National Training Center for Social Marketing.

  • Craig LeFebvre PhD

    Craig LeFebvre, Ph.D.

    Co-Investigator and Research Professor
    Email: rlefebvr@health.usf.edu

    R. Craig Lefebvre, PhD is an architect and designer of public health and social change programs. He is chief maven of socialShift, a social design, marketing and media consultancy, Lead Change Designer at RTI International, and Research Professor at the College of Public Health, University of South Florida. An internationally recognized expert in social marketing, Craig has been involved with several hundred projects in global, national, state and community contexts. He is the author of over 70 articles and chapters and serves on the Editorial Boards of Journal of Social Marketing and Social Marketing Quarterly. Craig is a Founding Board Member of the International Social Marketing Association, a Fellow in the Society for New Communications Research and an elected member of the American Academy of Health Behavior. Dr. Lefebvre received his Ph.D. in Clinical Psychology from North Texas State University and produces the blog On Social Marketing and Social Change [ http://socialmarketing.blogs.com].

  • Clement K. Gwede, PhD, MPH, RN

    Clement K. Gwede

    Co-Principal Investigator of Research Project
    Email: cgwede@health.usf.edu

    Dr. Gwede is an Associate Member in the Department of Health Outcomes and Behavior at Moffitt Cancer Center and an Associate Professor in the Department of Oncologic Sciences in the College of Medicine at the University of South Florida. He is also Associate Director of Diversity at Moffitt Cancer Center. He is Co-Director of Tampa Bay Community Cancer Network (TBCCN) initiative at Moffitt, a Community Network Program Center (CNPC) funded by the National Cancer Institute to reduce cancer health disparities through community-academic partnerships, research, training and community outreach & education.

    Dr. Gwede has 15 years of experience in behavioral-population science research since obtaining his Ph.D. in Public Health from the University of South Florida in 2001. His primary research interests and expertise include community-based participatory research, minority participation in clinical trial trials, and health disparities research using culturally relevant multi-component interventions to increase use of beneficial cancer screening tests and reduce disparities among racial-ethnic minorities and underserved subgroups. Other research projects include three community-based intervention studies funded by the American Cancer Society, National Cancer Institute and State of Florida, and conducted in various community settings and in federally qualified health centers to address disparities in colorectal cancer screening.

  • Michael Schell, PhD

    Michael Schell, PhD


    Dr. Schell is Senior Member in the Biostatistics and Bioinformatics Department at the Moffitt Cancer Center, and Scientific Director of the Biostatistics Core for the Moffitt Cancer Center Support Grant. He has 30 years of experience in cancer research since obtaining his Ph.D. in Statistics from Florida State University in 1984. His primary areas of expertise include clinical trials, flexible regression methods and biomarker analysis. Disease areas of particular current focus include colorectal cancer, lung cancer and melanoma. Dr. Schell is a Core Leader for Biostatistics Cores for both the lung cancer SPORE and Skin SPORE grants. He is currently funded on a SPECSII grant seeking to better understand colorectal cancer using next-gen sequencing.

  • Cathy D. Meade, PhD, RN, FAAN

    Cathy D. Meade, PhD, RN, FAAN

    Cathy D. Meade’s research and education interests center on finding engaging and innovative ways to impact health disparities, producing culturally and literacy relevant cancer communications, creating sustained community-based education and outreach initiatives for medically underserved populations, and developing cancer training programs that increase the number of underrepresented scientists. As background, she was one of first investigators to conduct studies in the area of patient understanding identifying the mismatch between patients’ reading levels and the reading levels of health information. Practical aspects of this work have been published widely to help health professionals develop clear, easy-to-understand, and meaningful messages, instruments and interventions.

    Dr. Meade has served on a number of NCI work groups on Cancer and Literacy and Informed Consent in Cancer Clinical Trials for increasing awareness of the impact of literacy in healthcare. She was a member of the Institute of Medicine’s Health Literacy Committee, which produced the 2004 report titled Health Literacy: A Prescription to End Confusion. Dr. Meade provides leadership for numerous funded education and training initiatives that address cancer, culture and literacy including marshaling the widely-recognized national biennial Cancer, Culture and Literacy conferences. She also leads Project LINK (Leaders In New Knowledge), an NCI funded research year-round training program for underrepresented high school and undergraduate students.

    Several funded projects exemplify her community-engaged work that take into account culture, language and literacy for tackling health disparities. She is Co-PI of the Tampa Bay Community Cancer Network (TBCCN), which addresses critical access, prevention and control issues among medically underserved populations through outreach, training and the conduct of community-based research. Two TBCCN projects focus on: increasing colorectal cancer screening (I-FOBT) and evaluating biobanking education in clinic settings. In another project, a transcreated Spanish-language stress management toolkit, titled Cómo tratar el estrés durante la quimioterapia, is being evaluated in a randomized controlled trial involving Spanish-speaking Latinas receiving chemotherapy at cancer centers in Tampa and Miami. Other areas of interest entail establishing an infrastructure for a regional network to examine scientific aspects related to biospecimen collection and biobanking systems, and creating patient navigation models for enhanced cancer care.

The College of Public Health at the University of South Florida is the parent organization for the Florida Prevention Research Center and is
supported by the Centers for Disease Control and Prevention cooperative agreement number 1-U48-DP-005024-01.