Center Overview

The Florida Prevention Research Center is designated as one of 37 Health Promotion and Disease Prevention Centers in the nation funded by the U.S. Centers for Disease Control and Prevention. The Florida Prevention Research Center focus is on Community-Based Prevention Marketing: Building Local Capacity for Disease Prevention and Health Promotion. Community-Based Prevention Marketing is a community directed social change process that applies marketing theories and techniques to the design, implementation and evaluation of health promotion and disease prevention programs.

Center Objectives:

Develop community-based partnerships to improve public health practices by increasing the capacity to design, conduct, and evaluate health promotion and disease prevention programs
Develop, evaluate, and disseminate the CBPM approach to health promotion and disease prevention interventions
Advance the scientific foundation of health promotion and disease prevention programs and services
Community-Based Prevention Marketing
Building Local Capacity for Disease Prevention and Health Promotion

The College of Public Health at the University of South Florida is the parent organization for the Florida Prevention Research Center and is
supported by the Centers for Disease Control and Prevention cooperative agreement number 1-U48-DP-000062.