Director/Faculty Administrator, Social Marketing Group
Jim Lindenberger is the Director of the USF Social Marketing Group at the COPH. He has 25 years experience in not-for-profit management, instructional design, and writing, producing and directing for film, television, multi-media, and print.
He co-founded and, for 15 years, was Executive Director of Best Start Social Marketing, where he worked with public health professionals throughout the nation to develop and direct numerous social marketing programs dealing with a variety of public health issues at the national and state levels. This includes, among others the WIC National Breastfeeding Promotion Social Marketing Project, USDA's national breastfeeding brand, Loving Support Makes Breastfeeding Work(c). He is also founder and former publisher of the Social Marketing Quarterly, the only peer-reviewed journal dedicated to social marketing.
He has served on numerous national advisory panels and boards related to social marketing and public health initiatives, including: the National Advisory Committee for the Florida Prevention Research Center, The Innovations in Social Marketing Conference Steering Committee, The Social Marketing in Public Health Conference Planning Committee, the Social Marketing Quarterly Editorial Board, the National Perinatal Association, Healthy Mothers Healthy Babies, the Healthy People 2010 Health Communication Focus Area Workgroup, Society for Social Marketing, and the National Training Center for Social Marketing.
Distinguished Professor/Co-Director, Florida Prevention Research Center
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Dr. Carol Bryant is a Distinguished USF Health Professor in the University of South Florida, College of Public Health. For twenty years, she has directed social marketing research on a wide variety of public health projects, including breastfeeding promotion, breast and cervical cancer screening, prenatal care, immunizations, and early childhood intervention services. She also has directed the formative research and pretesting research for five state WIC marketing projects and the National WIC Breastfeeding Promotion Project.
Dr. Bryant is Co-Director of the Florida Prevention Research Center at the University of South Florida, funded by Centers for Disease Control and Prevention to develop and evaluate a community based approach to social marketing. In the Center's four demonstration projects, Dr. Bryant and other faculty are working with community coalitions to prevent smoking and underage drinking among middle school youth, prevent eye injuries in the citrus worker population, and promote physical activity among "tweens" (youth 9 to 13 years of age).
In addition to research, Professor Bryant teaches a variety of graduate level social marketing courses and coordinates the National Social Marketing and Public Health Conference. Having completed its' 18th year, this conference attracts over 300 public health professionals from around the world.
Before joining USF's faculty, Dr. Bryant served as Deputy Commissioner for Nutrition and Health Education at the Lexington-Fayette County Health Department where she designed and directed over 25 behavior change interventions.
Trained as a nutritional anthropologist, Dr. Bryant is senior author of the textbook The Cultural Feast: An Introduction to Food and Society and co-author of the text Social and Behavioral Foundations to Public Health. She is founding editor of the Social Marketing Quarterly.