Florida Covering Kids & Families

Back-To-School Press Events

Beginning in 2007, the Executive Office of the Governor established a KidCare Outreach Task Force that includes the state-level organizations that administer the Florida KidCare program, along with other state agencies that assist with outreach. At these meetings, participants discuss outreach efforts and ways to work together and leverage resources to make the activities successful. The Governor's Office directed the executive agencies, in collaboration with the Agency for Healthcare Administration, Department of Children & Families, Florida Healthy Kids Corporation, Florida Department of Health's Children's Medical Services Network, and the University of South Florida's Florida Covering Kids & Families Project, to conduct extensive outreach around the state. Starting with the "Back-to-School" campaign, the activities were accomplished within existing resources and with non-recurring funds. The project continues to work in partnership with Florida KidCare partner agencies on the enhanced statewide outreach activities. Florida Covering Kids & Families staff members are responsible for identifying partners across the state to participate in events and to maximize opportunities to promote the Florida KidCare program. The Back-to-School initiative was repeated for the 2008, 2009, 2010 and again for 2011-2012 school year..

The Back-to-School project is a series of local events that are planned across Florida during July, August and September to enroll eligible children in Florida KidCare and to provide information to families about the importance of health care coverage for their children. For example, Florida Covering Kids & Families local coalitions participate in health fairs, National Night Out events, air public service announcements (PSAs), collaborate with HMOs on community events, and include Florida KidCare enrollment information in utility bills and prescription drug inserts.

In communities around the state, Florida Covering Kids & Families also attends health fairs, provides nurses with Florida KidCare applications, brochures and incentive materials, offers access to free immunizations and health screenings, and works with the free and reduced school lunch program to distribute information. Other projects include distributing Florida KidCare information at school open houses, partnering with the faith community, health departments, housing authorities, departments of health, child care centers, pediatric offices, hospitals, civic clubs, sheriff's departments, and local media to distribute information about Florida KidCare in a massive outreach effort throughout the back-to-school period.