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World Health Organization Collaborating Center on Social Marketing and Social Change
3500 E Fletcher Ave, Suite 530
Tampa, FL 33613




  • Scaling up and Evaluating Salt Reduction Policies and Programs in Latin American Countries
    Project Aim: To reduce dietary salt intake across the Americas to 5g/day, this project focuses on scaling up existing interventions and developing new programs and policies.  Project aim is to build capacity and provide training and technical assistance to Peru, Paraguay, Costa Rica and Brazil. The four countries are learning about the social marketing process and applying it by engaging in consumer focused research, developing a social marketing plan and starting the process of developing an intervention.
    Duration: 2016-2019
    Funding:  International Development Research Centre (IDRC)
  • Social Marketing Training and Technical Assistance to Reduce Daily Salt Intake amongst the Nations of Antigua & Barbuda, Barbados, Jamaica and St. Vincent and the Grenadines
    Project Aim: Build capacity of Healthy Caribbean Coalition (HCC) and four country partners towards their common goal of reducing dietary sodium/salt intake.  WHO CC on Social Marketing provided training and technical assistance to the HCC and four countries. Products from the project include a strategy formation workbook, marketing plan and results from a social marketing design workshop.
    Duration: 2015-2016
    Funding: Pan American Health Organization