Core Research - Colorectal Cancer Screening and Prevention
FPRC works collaboratively with the Florida Department of Health, a community committee and other stakeholders to achieve the overarching goal of promoting colorectal cancer (CRC) screening.
Two priority populations were identified- 1. individuals who are between the ages of 50-75 who have health insurance; 2. adults 50-75-year-old who are uninsured but have a primary care provider.
Following the CBPM framework, the project’s Colorectal Cancer Prevention Community Committee (CCC) identified working with employers as the best way to reach the first segment of the population. We have partnered with the Florida Health Care Coalition (FLHCC) to reach out to Florida employers.
Using a menu of evidence-based intervention strategies, participating employers were able to tailor the selected interventions to their needs and capacity. The FPRC provides continuous technical assistance to employers who select to integrate the promotion of (CRC) screening as part of their workplace wellness programs and initiatives. Multilevel intervention activities comprise of communication campaigns, workplace programs (e.g., health fairs), and policies that promote CRC screening. Evaluation to assess the feasibility and effectiveness of the project’s multilevel evidence-based employer-based efforts are underway.
For the second priority population (i.e. uninsured with access to primary care), we are piloting a community-based social marketing intervention aimed at increasing awareness of CRC screening availability within two Orlando-based federally qualified health center (FQHC) sites. We are partnering with local businesses (e.g. barber shops, beauty salons, convenient stores, churches, etc.) in which CRC screening information will be disseminated in an effort to “push” residents into the FQHCs for CRC screening. We will also be exploring the use of social media analytics data and GIS maps to evaluate the extent to which individuals posted and shared intervention materials, as well as where they engaged with them (i.e. community “hot spots”).