Project: Florida Childhood Obesity Prevention

Project Director: Robert McDermott, Ph.D.
Project Co-Directors: Carol Bryant, Ph.D., Rita Debate, Ph.D. 
Location: Hillsborough County, Florida

The USF Colleges of Education and Public Health worked cooperatively to implement the Florida Childhood Obesity Prevention Project (FCOP). USF faculty have experience working on a variety of obesity prevention projects. Two promising physical activity promotion interventions were selected for tailoring, implementation, and evaluation during 2008-2009. These are:

The FCOP 2008-2009 objectives were to:

  1. use community based prevention marketing to reposition and rebrand the VERB Summer Scorecard intervention for promoting physical activity among 3rd to 5th graders in Hillsborough County, Florida;
  2. use community based prevention marketing to implement the tailored Scorecard intervention for promoting physical activity among 3rd to 5th graders in Hillsborough County, Florida;
  3. evaluate the tailored VERB Summer Scorecard intervention for promoting physical activity among 3rd to 5th graders in Hillsborough County, Florida;
  4. establish a school “exergaming” environment in an elementary school (K – 5th grade) setting in Hillsborough County, Florida;
  5. implement an age-appropriate curriculum for the exergaming center and conduct curricular program throughout the 2008-09 school year;
  6. evaluate “exergaming program effectiveness to increase student participation in daily physical activity by recording social, cognitive, behavioral, physiological outcomes of 3rd to 5th graders in Hillsborough County, Florida.

View the Summer 2009 Scorecard Calendar of Events


The College of Public Health at the University of South Florida is the parent organization for the Florida Prevention Research Center and is supported by the Centers for Disease Control and Prevention cooperative agreement number 1-U48-DP-000062. The department home for the Florida Prevention Research Center is Community and Family Health. Findings, conclusions, and comments on this web site are those of the author(s) and do not necessarily represent the official position of the Centers for Disease Control and Prevention. Please direct questions about this webpage to mpasha@health.usf.edu.