To maintain and strengthen our brand, which is among our most valuable assets, USF has developed a set of identity graphics and standards for its print and online communications. It promotes the clear and consistent use of these standards across the university, thereby reinforcing the identity of USF as a global, interdisciplinary university whose colleges, schools and units work together on behalf of a common mission. Consistency is critical to building and maintaining a strong brand for one reason: consistency establishes trust.

All USF Health marketing communications should include use of our core elements. They are:

  • Logo
  • Primary and Secondary color palettes
  • Typography standards
For complete information regarding university graphic standards, please visit www.usf.edu/brand. Questions concerning reproduction of the USF Health logos should be addressed to USF Health Communications at (813) 974-3300 or e-mail mmatos@health.usf.edu.